One of the most common issues we encounter in corporate comms is the tendency for companies to use the terms "business model" and "strategy" interchangeably.

Management teams might like to use it to persuade and impress, or to inflate perceptions of their organisation, but it’s easy to spot and across a full set of corporate communications, it doesn’t work.

Corporate reporting and sustainability communications have not just become more scrutinised. They have become more difficult to get right.

Corporate reporting is often described as ‘content’, something to be drafted, refined and published. In reality, it functions much closer to evidence.