NEW RESEARCH

What agencies really need from a company for reporting success

Discover what UK design agencies say causes the greatest friction in reporting projects — and the practical steps organisations can take to improve briefs, strengthen narratives and keep delivery on track.

83%

say briefs are incomplete

96%

say content is not joined up

100%

say client copy needs editing

Cover page of a report titled 'What agencies really need from a company for reporting success' with the subtitle 'Findings from a pulse survey of reporting professionals across UK-based design agencies' published in July 2026 by Hailhurst, shown on a MacBook Pro screen.
Download our free report

PULSE SURVEY

What agencies really need from a company for reporting success

Discover what UK design agencies say causes the greatest friction in reporting projects — and the practical steps organisations can take to improve briefs, strengthen narratives and keep delivery on track.

83%

say briefs are incomplete

96%

say content is not joined up

100%

say client copy needs editing

Open laptop displaying a report titled "What agencies really need from a company for reporting success" with a pink header and white background.
Download our free report